It has been quite some time that we have seen Search Engine Optimization (SEO) rule the roost in all things pertaining to getting better search engine rankings; but recently, marketers seem to be focusing on a new entrant in this industry. This new entrant is Social Media and the process is popularly known as the Social Media Optimization (SMO). Although both social media and Search Engine Optimization services are linked to each other in various ways, the process of optimization for the two is quite different.
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The process of SEO is conducted with the primary objective of getting a higher ranking in the search engines. On the other hand, SMO is dedicated to spreading the word among the targeted group of network audiences. With the immense popularity that SMO has gained recently, can it be claimed that Search Engine Optimization services are no longer required? What happens to the investment that a company may have made in the SEO services to get maximum business on the World Wide Web? The thing is that as the searches are made with the help of search engines, SEO is here to stay. SMO and SEO will work in unison in the future and this will result in empowering the businesses with the benefits of both the processes.
Your SEO Investment Will Not Go In Vain
When it comes to marketing your business on the internet, you want the best of both the worlds to act for you so that you can be the best company in your domain. Not all companies have their profiles on the major social media networks like Facebook and Twitter. There are companies who have still to get off the now old strategy of concentrating on the search engine to attract business. Many companies and organizations do not use social media due to the restriction of use in their offices. The moral of the story being that in spite of the social media optimization taking giant leaps, SEO is going to be around and you can have all the advantages without much of a worry.
SEO is Independent of Other’s Opinions
The main characteristic that differentiates SEO from SMO is that the success of your efforts, in case of the former, is not dependent on others’ opinions. For instance, when you perform a search in a search engine, it gives you numerous results that are generated based on the keywords you typed in the search box. Here you get an assorted list of results, which can be relevant or irrelevant. Thus, the process of SEO is intended to get your business a ranking on the first or the second page of the search engine results. While on the social networking sites like Facebook, Twitter, LinkedIn, MySpace, etc., your brand name is popularized amongst the targeted audience with common business interest. The internet marketing efforts here are equivalent to the olden times when businesses worked wonders with references gained through word of mouth.
Social Media Involves Members of Your Social Circle That May Not Be Your Potential Clientele
Charity begins at home, but not businesses. You would have had an experience where your friend or a relative pushed you to buy a product of his / her company. You had little choice but to buy it under the obligation, isn’t it? Although social media can increase the traffic to your link, it does not solve the purpose of increasing your sales. Your friends and relatives may buy your product once, but not more. However, the process of SEO increases the ranking of your site and its visibility to your target audience or the potential customers who are actually looking for the products or services your business offers.
The Existence of Google Will Impel People to Use SEO Services
One of the most used and popular search engines is “Google”. This search engine has attracted innumerable people to find the solution to anything they want to. The strength of Google is such that it has almost replaced the term “search” when it comes to searching on the net. Majority of the people say that they would “Google” on the internet and find out the answer instead of saying that they would “search”. With such popularity, the “Googling” does not seem to cease, at least in the coming years.
Authority is given a High Priority in SEO
The term authority is used as a means to establish usability and user-friendliness of a website and thus its relevance to what people want. Although SMO can establish authority in its own way, search engines like Google will weigh sites on use of keywords and phrases that still rule the roost.
If you are looking for a company providing top-notch and affordable Search Engine Optimization Services, get in touch with us today!
