Monday, 24 November 2014

E-mail Marketing – Have You Thought About Outsourcing It?

E-mail Marketing
Digital marketing techniques are no different from offline when it comes to tried and trusted methods. Both the marketing channels rely heavily upon old techniques. E-mail marketing is one of the widely used techniques. The marketing agencies still consider it as the most effective technique, despite the phenomenal popularity of social media. There is an element of truth in it. You need to study the kind of benefits it offers in comparison to other techniques. Marketing experts say that affordability, reliability and longevity aspects put other methods to shame.

Businesses using emails to promote new products and services have been able to develop stronger business association with customers. This is its most interesting and interactive feature. You should make it a part of the digital marketing campaign or else risk losing out a wider audience base.

1. More Audience means Bigger Revenue Opportunities: The best possible explanation of including e-mail marketing is that people check their inbox at regular intervals. It means that companies can reach out to the right audience and generate more revenue in the process. They also get a unique opportunity to promote products directly to them. It can easily develop trust and understanding between both the sides. The marketing team has to take care of certain things.They need to follow a sensitive approach. The underlying difference between an excellent and average marketing campaign is the kind of research done. You should know the customers and create e-mail strategy based on specific information.

2. Increased Footfall and Improved Sales: E-mail marketing offers an opportunity to promote products to people who would be benefited from it. Marketing agencies expect a sharp rise in number of people making inquiries and buying products after sending promotional mails. It becomes easier to measure or analyze results. It also sends out a sweet reminder that companies are doing everything possible to make customers feel good and special.

3. Customized Approach to Keep Things Cool and Attractive: You can design personalized e-mails keeping specific interests in mind. It offers complete creative freedom to design personalized mails. Big brands create different e-mail campaigns for different occasions. They hand pick the list of customers depending on preference shown by each one of them. It is a must-have marketing option. The affordability aspect makes it one of the highly-used marketing options.

4. Critical to Overall Success and Long-term Business Plans: The success or failure of an e-mail marketing campaign tells us a lot about the company. It highlights the points the brand is missing, in case if the campaign failed to generate the right response. The marketing teams take it as a feedback and make necessary changes to the future marketing programs. The results are quick and accurate. As a marketing professional, you get a complete picture in front.

Businesses should pay attention to choose the right outsourcing service provider for email marketing. Top brands have been cultivating the benefits of investing in old and tested techniques. Small brands need to show some faith and persistence, now.

Thursday, 20 November 2014

Significance of Mobile Friendly Websites

Mobile friendly websites have grown at a great pace recently. According to the statistics, there were around 1 million mobile websites in 2007, and estimation has been made that this figure will reach a level of 150 million by 2017. This means that the use and importance of mobile websites will continue to increase exponentially in the years to come. With mobile phone’s capacity of fulfilling every requirement we get from our PC, having a mobile friendly website is not only desirable but unavoidable now-a-days.

Uses of a Mobile Website:
People need instant information with quality service. With the advancement in technology, you can get any information on the move using your mobile phone. The majority of the companies are making use of web development services for mobiles to attract the customers these days. Mobile websites help in fulfilling the needs and catering to the demands of the customers easily and quickly. Being the most powerful and personal form of communication, mobile phones are a necessity for attracting and retaining customers.

Importance of Mobile Friendly Websites:
  • Due to the affordability of smart phones today, one out of every three users prefers buying one. Smart phones are excellent when it comes to hand held browsing. Since the sale of smart phones is increasing day by day, companies around the globe have started making their own user-friendly mobile websites.
  • People prefer using internet through mobile phones more than PC today. About 40% of the Smartphone users prefer using mobile internet for every work. This makes it important for any company to make a mobile friendly website.
  • Mobile internet is cheaper and faster than the PC.
  • GPS is a very useful technology that is used for getting directions, searching things or even services and businesses. In this case, if you do not have an accessible mobile website, you will lose customers in your own area.
  • People like browsing the web in free time or while travelling.
  • These websites help in Search Engine Optimization by improving ranks in mobile friendly search engines like Yahoo and Google.
  • An advantage of these websites is that they come with 2D bar codes. They can be used to offer discounts. A customer can take a picture of the code in his mobile phone and can get an access to the details and reviews of the products and services.
  • Having a mobile friendly website will create a good impact on the customer.

Points to Remember:
Everyone carries a mobile handset these days and due to the benefits of advanced handsets, the majority of people prefer using latest Smart phones. This makes it necessary for you to have a mobile friendly website. But before you make your own site, there are a few things you should keep in mind. Keep the page size small so that it can be loaded quickly. If the loading process will take a long time, people will switch on to some other site. Make sure the content is relevant, appealing and to the point. Your mobile website should be easily and quickly navigable. Above all, get in touch with a company that offers the best web development services and suits all your requirements.

Friday, 14 November 2014

Does Social Media Replace SEO Services?

It has been quite some time that we have seen Search Engine Optimization (SEO) rule the roost in all things pertaining to getting better search engine rankings; but recently, marketers seem to be focusing on a new entrant in this industry. This new entrant is Social Media and the process is popularly known as the Social Media Optimization (SMO). Although both social media and Search Engine Optimization services are linked to each other in various ways, the process of optimization for the two is quite different.

The process of SEO is conducted with the primary objective of getting a higher ranking in the search engines. On the other hand, SMO is dedicated to spread the word among the targeted group of network audiences. With the immense popularity that SMO has gained recently, can it be claimed that Search Engine Optimization services are no longer required? What happens to the investment that a company may have made in the SEO services to get maximum business on the World Wide Web? The thing is that as the searches are made with the help of search engines, SEO is there to stay. SMO and SEO will work in unison in the future and this will result in empowering the businesses with the benefits of both the processes. 

Your SEO Investment Will Not Go In Vain
When it comes to marketing your business on the internet, you want the best of both the worlds to act for you so that you can be the best company in your domain. Not all companies have their profiles on the major social media networks like Facebook and Twitter. There are companies who have still to get off the now old strategy of concentrating on the search engine to attract business. Many companies and organizations do not use social media due to the restriction of use in their offices. The moral of the story being that in spite of the social media optimization taking giant leaps, SEO is going to be around and you can have all the advantages without much of a worry.

SEO is Independent of Other’s Opinions
The main characteristic that differentiates SEO from SMO is that the success of your efforts, in case of the former, is not dependent on others’ opinions. For instance, when you perform a search in a search engine, it gives you numerous results that are generated based on the keywords you typed in the search box. Here you get an assorted list of results, which can be relevant or irrelevant. Thus, the process of SEO is intended to get your business a ranking on the first or the second page of the search engine results. While on the social networking sites like Facebook, Twitter, LinkedIn, MySpace, etc., your brand name is popularized amongst the targeted audience with common business interest. The internet marketing efforts here are equivalent to the olden times, when businesses worked wonders with references gained through word of mouth.

Social Media Involves Members from Your Social Circle That May Not Be Your Potential Clientele
Charity begins at home, but not businesses. You would have had an experience where your friend or a relative pushed you to buy a product of his / her company. You had little choice but to buy it under the obligation, isn’t it? Although social media can increase the traffic to your link, it does not solve the purpose of increasing your sales. Your friends and relatives may buy your product once, but not more. However, the process of SEO increases the ranking of your site and its visibility to your target audience or the potential customers who are actually looking for the products or services your business offers.

The Existence of Google Will Impel People to Use SEO Services
One of the most used and popular search engines is “Google”.  This search engine has attracted innumerable people to find solution of anything they want to. The strength of Google is such that it has almost replaced the term “search” when it comes to searching on the net. Majority of the people say that they would “Google” on the internet and find out the answer instead of saying that they would “search”. With such popularity, the “Googling” does not seem to cease, at least in the coming years.

Authority is given a High Priority in SEO
The term authority is used as a means to establish usability and user friendliness of a website and thus its relevance to what people want. Although SMO can establish authority in its own way, search engines like Google will weigh sites on use of key words and phrases that still rule the roost.

If you are looking for a company providing top-notch and affordable Search Engine Optimization Services, get in touch with us today!